The story
Because most hot sauce isn't sauce.
Walk into a grocery store and look at the hot sauce aisle. Ninety percent of those bottles are vinegar, salt, and red food coloring with a pepper extract added for heat. They taste the same because they basically are the same.
We started Chopped because we cook. Real food, real ingredients, made the long way. Turns out you can make hot sauce the same way — fresh peppers chopped by hand, slow-cooked, balanced for flavor first and heat second.
That's the whole brand. No celebrity collab. No mystery "natural flavors." No bottle that sits in the back of the fridge for two years. Just sauce you'll actually use.