Launching soon

Hot sauce.
Made the long way.

Most hot sauce is vinegar and food coloring with a pepper extract added for heat. Chopped is fresh peppers, slow-cooked, balanced for flavor first and heat second. The kind of bottle that ends up on your counter — not in the back of the fridge.

One email when first batch ships. That's it.

Three things you'll taste before you read a label.

We're not here to invent a new condiment category. We're here to make hot sauce the way a chef would if you stopped them on a Tuesday and asked nicely.

01

Real peppers. Hand-chopped.

Whole peppers, prepped in small batches. No powder. No concentrate. No "natural pepper flavor."

02

Heat with a point of view.

Hot enough to matter, balanced enough to taste like food. We season for flavor, not for the YouTube reaction.

03

No celebrity tax.

Direct to your kitchen. No influencer collab markup, no Shark Tank premium, no $24 boutique bottle.

The story

Because most hot sauce isn't sauce.

Walk into a grocery store and look at the hot sauce aisle. Ninety percent of those bottles are vinegar, salt, and red food coloring with a pepper extract added for heat. They taste the same because they basically are the same.

We started Chopped because we cook. Real food, real ingredients, made the long way. Turns out you can make hot sauce the same way — fresh peppers chopped by hand, slow-cooked, balanced for flavor first and heat second.

That's the whole brand. No celebrity collab. No mystery "natural flavors." No bottle that sits in the back of the fridge for two years. Just sauce you'll actually use.

First batch is small.

Waitlist gets first crack — early access, founder pricing, and the unfiltered notes from the kitchen as we land on the final recipe.

No spam, no resold lists, no daily nag.